The end of the summer is here and children around Israel are preparing to go back to school. The famous Israeli school snack chocolate spread sandwiches is also gearing up for its return to schoolbags. Famed British actor John Cleese has been recruited by one of Israel's most-popular chocolate spread producers, Hashahar Ha'oleh, to promote their spreads, Israel Hayom has learned. Cleese, of Monty Python and Fawlty Towers fame, was recently cast in Reshef Levy's new movie "Hunting Elephants." He had to turn the part down, however, due to medical reasons. Patrick Stewart will instead play the role, and is currently in Israel for filming. Hashahar Ha'oleh was not prepared to give up on Cleese and because he could not fly to Israel, they flew to his home in Monaco. The entire production staff was flown out from Israel to make the commercials, with Cleese apparently receiving $50,000 for his participation.
A set of commercials were filmed last weekend at Cleese's home in Monaco, under the direction of the Inbar, Merhav, Shaked Advertising agency, and will aim to convince Israeli parents that Hashahar Ha'oleh chocolate spread is really the most filling option for their growing children.
