In an attempt to revive a moribund campaign, the Zionist Camp has hired Reuven Adler to be its chief strategist, just over a month ahead of the March 17 Knesset elections. The hiring of Adler, a former strategist for Kadima who has worked with Tzipi Livni and the late Ariel Sharon, is an additional sign of disarray within the Zionist Camp campaign. Zionist Camp officials told Israel Hayom that the heads of the campaign have completely failed in their management of the operation. The campaign is also riven with internal conflicts. In recent days, campaign manager Eitan Levin, of the Peer Levin PR firm, sent out a scathing e-mail in which he accused "internal enemies" of "spreading lies, leaks, slander and rumors." Last week, the Zionist Camp abandoned its positive campaign messages and turned negative -- with a focus on blackening Prime Minister Benjamin Netanyahu's name. On Saturday, Zionist Camp leader Isaac Herzog claimed, "Netanyahu has failed on security. He failed regarding Hamas and he failed on the Iranian nuclear issue." In a Channel 2 interview on Saturday, Herzog received tough words from interviewer Rina Matzliach. "You don't have an answer for anything, other than saying, 'Netanyahu is a failure,'" Matzliach told Herzog. "You have nothing but slogans."
