Internet entrepreneur Jeff Pulver, known for co-founding Zula, Vonage and other communications software companies, is in Israel exploring the high-tech industry in the startup nation. Speaking with Israel Hayom's Lital Shemesh, Pulver reveals what he looks for before investing in a startup. He also weighs in on what he believes makes Israel such a strong force in innovation and entrepreneurship. Find out what Pulver believes is the next big startup idea and learn about his life-changing decision to commit to a healthier lifestyle and his newfound interest in health and nutrition apps. Anchor: Lital Shemesh. Camera: Doron Persaud. Makeup: Paz Reichert.