Google has purchased yet another company, continuing its Israeli buying streak. SlickLogin, the Tel Aviv-based startup, developed technology that verifies and authenticates user identity (when logging onto a website) by using an audio signal sent through a smartphone app. Founders Or Zelig, Eran Galili and Ori Kabeli began developing their program in August 2013; in September, they presented it at San Francisco's technology startup conference TechCrunch Disrupt and only in December registered as an official company. The three-man company joined Google's global team operating out of Tel Aviv and the startup -- which has not yet registered a patent or recruited investors, and has no customers -- will soon halt its activity. As far as Google is concerned, this was an acquisition of talent and not a company buyout that entailed paying shareholders. An announcement posted on the SlickLogin website read, "The SlickLogin team is joining Google, a company that shares our core beliefs that logging in should be easy instead of frustrating, and authentication should be effective without getting in the way."
