Electronics giant Apple revealed over the weekend that it had appointed its first Israeli vice president. The company's website officially announced Friday that Johny Srouji, a former Haifa resident who has held senior positions at the company, had become its vice president of Hardware Technologies. According to his LinkedIn account, Srouji has held this position since August 2013. "Johny leads all custom silicon architecture and development, covering a wide range of devices and technologies," reads his online biography on the site. In his new capacity as vice president of Hardware Technologies, Srouji will oversee "breakthrough custom silicon and hardware technologies, including application processors, storage controllers, touch and sensors, display silicon, connectivity, and other chipsets powering many of Apple's industry-leading devices," the company said. Srouji, who has a master's degree in computer science from the Technion-Israel Institute of Technology, started working for Apple in 2008, having already served in senior positions at Intel and IBM. According to the company, he "led development of Apple's first custom system on a chip (SOC) processor." In 2011, he was appointed vice president at Apple's Very-Large-Scale Integration unit. He has successfully registered two patents with the U.S. Patent and Trademark Office that enhance simulations for finished processors. After Apple set up shop in Israel, Haifa Mayor Yonah Yahav pitched his city as a potential research and development hub. He asked to meet Apple's chief representative in Israel, but he was told he would be meeting with a representative from the global headquarters. That person happened to be Srouji. When Yahav approached him in English, Srouji replied,"It's OK, no need for English; my name is Johny Srouji, I am an Arab and an Israeli, but I am mainly a Haifa resident from Abbas Street; Haifa gave me everything I have, and now I want to pay it back."
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Apple taps Israeli Arab to lead Hardware Technologies unit
Former Haifa resident becomes first Israeli to join giant's senior leadership • "I am an Arab and an Israeli, but I am mainly a Haifa resident; Haifa gave me everything I have, and now I want to pay it back," he told Haifa mayor several years ago.