צילום: Dudu Grunshpan // The new Bezeq call center, just below the mosque in the Bedouin village, Hura.

If Muhammad won’t come to the call center, the call center will come to Muhammad

Unique customer service facility inside a mosque, initiated by Industry Trade and Labor Ministry in cooperation with JDC, aims to provide employment opportunities to Bedouin women in Israel’s south • Fifty women already employed at new service center.

Bezeq, Israel’s oldest and most dominant telecommunications provider, on Sunday opened its newest customer service center -- inside a mosque.

The unique facility, located in the Bedouin village of Hura near Beersheba, will provide customer service to the company’s Internet subscribers.

The project, launched in cooperation with the Industry, Trade and Labor Ministry and the Joint Distribution Committee, aims to provide employment opportunities to local Bedouin women, who wish to work but are reluctant to leave the community to do so.

As of now, 50 women are employed at the facility, but additional women will be hired in the near future.

Industry, Trade and Labor Minister Shalom Simhon, who dedicated the new project, said Sunday that “incorporating the Negev’s Bedouin population into the workforce is a national goal of the highest importance.”

Bezeq CEO Avi Gabbay remarked that “the aim of opening this facility in Hura is to provide employment opportunities in the periphery and the empowerment of women.”

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