Google has purchased yet another company, continuing its Israeli buying streak. SlickLogin, the Tel Aviv-based startup, developed technology that verifies and authenticates user identity (when logging onto a website) by using an audio signal sent through a smartphone app. Founders Or Zelig, Eran Galili and Ori Kabeli began developing their program in August 2013; in September, they presented it at San Francisco's technology startup conference TechCrunch Disrupt and only in December registered as an official company. The three-man company joined Google's global team operating out of Tel Aviv and the startup -- which has not yet registered a patent or recruited investors, and has no customers -- will soon halt its activity. As far as Google is concerned, this was an acquisition of talent and not a company buyout that entailed paying shareholders. An announcement posted on the SlickLogin website read, "The SlickLogin team is joining Google, a company that shares our core beliefs that logging in should be easy instead of frustrating, and authentication should be effective without getting in the way."
Google purchases fifth Israeli company
Google continues its buying streak with the acquisition of a fifth Israeli company, SlickLogin • The three-person company developed tools to verify user identity through audio signals sent from a smartphone application.
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