Israel Hayom was founded on the belief that the Israeli public deserves better, more balanced and more accurate journalism. Journalism that speaks – not shouts. Journalism of a different kind. Free of charge. We promise to bring our readers a quality, fair and balanced news story. We promise to speak in down-to-earth terms, in a manner which respects the profession of journalism and the principles which the newspaper strives to represent. We promise to offer a superior alternative to existing media. To be a tenacious but fair newspaper. Different and better.